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INTRODUCTION

AMC International LTD is committed to respecting and protecting your privacy. Our goal is to be clear about what information we collect and how we use and protect your personal information.The below Privacy Policy (together with our Terms and Conditions, any other documents referred to in it and our Cookie Policy) outlines how we may collect, use, store and process your personal information.We truly hope that you will take time to read it through as we have no other goal but to maintaining your privacy. Please remember that you can manage your information and protect your privacy anytime by, for instance, viewing and editing your information in your account or controlling what kind of cookies are used when you visit our website.

A LITTLE REMINDER ABOUT BOY London

AMC International LTD is committed to respecting and protecting your privacy. Our goal is to be clear about what information we collect and how we use and protect your personal information.The below Privacy Policy (together with our Terms and Conditions, any other documents referred to in it and our Cookie Policy) outlines how we may collect, use, store and process your personal information.We truly hope that you will take time to read it through as we have no other goal but to maintaining your privacy. Please remember that you can manage your information and protect your privacy anytime by, for instance, viewing and editing your information in your account or controlling what kind of cookies are used when you visit our website.

LAWS AND REGULATIONS

The information we gather, use and process are collected in accordance with:

  • The Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation, or “GDPR”)
  • Data Protection Act 2018


  • PRINCIPLES

    This Policy is based on the following principles:

  • Personal data shall be processed lawfully, fairly and transparently;
  • Personal data shall only be collected for specific, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes;
  • Personal data shall be adequate, relevant and limited to what is necessary for processing;
  • Personal data shall be accurate and, where necessary, kept up to date with every effort to erase or rectify without delay;
  • Personal data shall be kept in a form such that the data subject can be identified only as long as is necessary for processing;
  • Personal data shall be processed in a manner that ensures the appropriate security;
  • Personal data shall not be shared with third parties except when necessary in order for them to provide services upon agreement;
  • Data subjects must easily exercise their rights.


  • WHAT PERSONAL INFORMATION ARE COLLECTED?

    Personal information is data that can be used to identify or contact you.

    Under the EU’s General Data Protection Regulation (GDPR) personal data is defined as: “any information relating to an identified or identifiable natural person ('data subject'); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person”.


    If we do collect personal data, we will nevertheless never collect sensitive personal data about you. The EU’s General Data Protection Regulation (GDPR) defines sensitive personal data as “categories of personal data related to racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data, data concerning health or data concerning a natural person's sex life or sexual orientation.”


    When you use the Website and/or purchase from us, we may gather various information. In any event, we are committed to ensuring that the information we receive and use are appropriate for the below purposes.



    A. WHEN YOU SET UP AN ACCOUNT

    We may collect and process the following information:

    Email address, Full name, Phone number, Billing address, Shipping address, Visited and Liked products, Order history, Login Facebook information you link to your BOY London account

    We use the above information from the following purposes:

  • So you can create your account
  • So you can pre-register information that will be asked at the checkout
  • So you can manage your account, facilitate purchasing process
  • So you can check out your orders history
  • So you can quickly log into na-kd.com and not registered any account
  • To provide you with product you might like
  • The legal grounds to process your personal data are:

  • The processing for your account is based on our legitimate interests* so we can give you access, for instance, to your order history, list of liked products, or ease-up your purchases at the checkout.


  • B. WHEN YOU MAKE A PURCHASE

    We may collect and process the following information:

    Email address, Full name, Phone number, Billing address, Shipping address, Payment information details

    We use the above information from the following purposes:

  • So you can purchase and receive your order
  • So we can prevent and detect fraud
  • So you can receive updates about your order via e-mail, sms or our app
  • So you can receive marketing communication via email or SMS
  • So we can send you NPS surveys about our services
  • So we can notify you about changes to our services
  • So you can receive your refund, and we can manage the whole return process
  • The legal grounds to process your personal data are:

  • The processing of your personal data is necessary for the contract between you and BOY London (to fulfill and deliver your purchases), for compliance with our legal obligations and our legitimate interests*


  • C. WHEN YOU INTERACT WITH OUR WEBSITE

    We may collect and process the following information:

    Name, Email address, Telephone number, Correspondence history, order information, shipping address, payment information, ID documentation

    We use the above information from the following purposes:

  • So you can sign up to our newsletters and receive information, news and offers about our products
  • So we can inform you and remind you of any task which remains uncompleted (incomplete orders, abandoned baskets)
  • So we can provide, update, maintain, improve and protect our website, business and services
  • So we can deliver relevant website content and online advertisements.
  • The legal grounds to process your personal data are:

  • The processing of your personal data is based on your consent (when you sign up for our NL) or based on our legitimate interests*


  • D. WHEN YOU CONTACT US

    We may collect and process the following information:

    Email address, Information gathered when you visit our website

    We use the above information from the following purposes:

  • So you contact, communicate with us
  • So we can manage, administrate all your queries
  • So we can verify your identity when you request further information based on your rights
  • The legal grounds to process your personal data are:

  • The processing of your personal data is necessary for the contract betwwen you and us, and based on our legitimate interests*


  • E. WHEN YOU ENTER OUR COMPETITIONS

    We may collect and process the following information:

    Contact details such as email address, full name, telephone number, shipping addres, your written replies and information submitted in the contest

    We use the above information from the following purposes:

  • So we can smoothly and perfectly manage the competitions (contact contestants, identify contestants, deliver prize deliveries)
  • The legal grounds to process your personal data are:

  • The processing of your personal data is necessary for the contract between you and us


  • MARKETING COMMUNICATIONS

    If you happen to purchase or willingly give us your email address, you will receive marketing messages by email and/or SMS.

    These marketing messages are only meant to warn you about our current and next offers.

    You can of course decide to unsubscribe from us at any time.

    USE OF DATA FOR ADVERTISING PURPOSES

    We happen to use data collected during your visit to create banners and ads when you visit other third websites. Those ads are created via pixels and are based on information we hold about you (such as search history) which explains why you will be able to see ads matching items that are similar to those you have checked out on our website.

    All information use to create those ads are pseudonymized and we will never use data that clearly identify you.

    SHARING YOUR INFORMATION

    We will never sell your personal data to any third party.

    However, we may share your personal information with companies who are experts in their field and assist us in operating the website, conducting our business or servicing you

    Do not worry though! Each of our service providers have been selected by us for their ability to provide the particular services needed, including their ability to handle your personal information. All those providers provide sufficient guarantees to implement the technical and organizational measures necessary to meet the requirements of the GDPR and our own.



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