NEW

Rooted in the raw pulse of London’s working class culture, the NEW collection transforms everyday ritual into elevated rebellion. From the grit of corner pubs to windswept UK coastlines, from late night streets to seaside fish and chips wrapped in paper, this drop captures the poetry in the ordinary. It’s a tribute to resilience, routine, and real life reimagined through a high-end, unapologetically edgy lens. Classic British references are stripped back and rebuilt with attitude: sharp silhouettes, bold graphics, and statement details that turn heritage into defiance. This is working class London refined, fearless, and unmistakably iconic.